Wodar

We have been collaborating with Wodar since their launch in 2022. Wodar is known for setting new standards in instant hot water tap design and engineering.

Each of their boiling hot water taps is designed by a British design team. Their focus is to deliver products that enhance the functionality and aesthetics of homes through expert engineering and various styles and finishes. The choice of designs and colours they provide helps customers find the right boiling hot water tap to suit their kitchen style while bringing the convenience of instant hot water to their homes. Not only that, but they offer top quality at competitive prices.

Design is at the heart of what they do, offering cutting-edge design styles that no other boiling hot water company can offer. With these proud credentials, the PR goal for Wodar was clear – to increase the visibility of the brand and its products across all relevant consumer and B2B media. Our extensive network and contacts played a crucial role, and the launch campaign was featured in key media titles, both B2B and B2C. The results of the launch campaign not only raised awareness but also boosted credibility and sales. Wodar was able to establish itself as a well-known brand in a short time, which was a fantastic achievement.

The placement of Wodar in the Daily Mail’s Black Friday activity was particularly remarkable, reaching over 15,000,000 consumers online. Consequently, Wodar experienced a significant increase in website traffic, leading to higher sales.

In the summer of 2024, Wodar expanded its product offerings on its updated website. The brand is now targeting a wider audience, including builders, developers, and architects. They remain focused on reaching trade and consumer news outlets, online platforms, and specialized architectural and developer magazines. Content, including style guides, shopping pages, and product guides, as well as expert commentary from the founder, Michael Sammon, is being tailored for these efforts. Wodar has achieved substantial PR coverage value through these initiatives, most recently featured for a Q&A in kitchen bathroom news discussing the new launch and exciting plans for sinks and kitchen fixtures.

Wodar has recently partnered with the leading independent building supplier MKM. They are excited to announce their new strategic partnership, which is designed to offer customers the convenience of purchasing from any of the numerous stores across England, Scotland, and Wales. This collaboration will grant Wodar access to a large and relevant customer base while providing MKM with the advantage of supplying quality products from one of the UK’s leading manufacturers. With convenience and competitive pricing playing an increasingly important role in the building supplies business, both companies are thrilled that this partnership gives them a competitive edge.

Wodar has a lot to celebrate. The company submitted entries for various industry awards in the kitchen gadget category, and by April 2022, Wodar was recognised with a ‘Highly Commended Kitchen Hot Tap’ in the Ideal Homes Kitchen awards. This recognition was once again awarded to them in 2024.