Content Creation
Creating Unique & Durable Content
Marketing a brand is more than just a fancy logo, clever by-line, or gorgeous imagery – it is important to make story telling part of the marketing mix.
The Importance of Content Marketing In Brand Story-Telling.
Consumers are very savvy these days and are seeking more from a brand than just a fancy logo, clever by-line, or gorgeous imagery. It is so important for Interior brands to make story telling part of the marketing mix. PR is the perfect vehicle for this; creating content that is well written, relevant, on-trend and persuasive.
The Interiors/KBB and Lifestyle arena is very design-focused, emphasising the features and benefits of a product and of course its visual appeal. By developing this content into true storytelling the brand comes alive, the chair is no longer a mid-century chair but a chair which evokes a feeling of 1950’s charm and reflects the beauty of a much-loved bygone era.
Storytelling is about what life will be like when a customer owns this beautiful chair. However clever an advertising strap line or stunning an image, the brand storytelling brings the campaign to life. Interweaving the story into the campaign creates an emotional connection between your business and your audience.
Consumers love a personal touch so it may be appropriate to tell the story of the brand’s founders, the history of the brand, and how it has evolved into what it is today. Sharing content with your audience will build brand loyalty, and help you stand out in a crowded marketplace.
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How Does PR Support Content Marketing?
PR supports content marketing in a very powerful way.
PR creates media content which is earned not bought, a brand is featured on the merits of a particular product or design theme instead of their budget; this means that a journalist soundbite or an editor’s endorsement creates content which is extremely persuasive. This PR generated content can be re-worked and used in a brand’s marketing in many ways and gives the brand an edge on competitors who may not have this content at their disposal.
When a particular product launch or trend-led PR is sought after by the media, the possibilities for using the subsequent authoritative content derived are plentiful. With permission from the media owners, this endorsed PR generated content can be used in most if not all marketing formats, including mailshots, flyers, newsletters, brochures, websites and of course social media.
Developing an Omnichannel Strategy
Developing an omnichannel strategy may seem ambitious, particularly for start-up brands. However, the concept is really quite straightforward and fairly easy to incorporate into a marketing plan. Omnichannel marketing helps businesses meet customers where they are, whether this is in store or online.
The key is to capture an audiences’ attention, and this should be relatively simple for Interiors and Lifestyle brands where consumers actually want to buy. However, in today’s distraction-filled world, brands must adapt an omnichannel strategy to ensure attention is harnessed and maintained.
Omnichannel marketing is about layering your outreach, ensuring that your audience hears about and sees your brand multiple times to develop familiarity and trust, and therefore feels ready to make the buying decision.
What Makes Content Marketing For Interior Designers & KBB Brands Unique.
Content marketing for Interior, Lifestyle and KBB Brands is really quite unique. There is so much scope to develop content around products, ranges, case studies and even company/designer profiles.
We are working in such a visual world and have so many visual aids at our disposal; stunning photography, beautiful illustrations, inspirational Computer-Generated Images (CGI), and informative Computer Aided Design (CAD) which offer us the core of all our content and delivers a USP. Taking the stunning visual ques in our sector and enhancing them with compelling and engaging words and stories, can create content which gives your brand a competitive edge.
The many media opportunities for authoritative and skilfully written content, accompanied by gorgeous visual representation, opens doors for Interior/KBB and Lifestyle brands to be involved with online and print publications needing relevant and high-quality content. As ever this content can be referenced on the brand’s own website and social media.
How Simpler PR Can Help You
At Simpler PR we have been helping Interior/KBB/Lifestyle companies, global PLC’s, SME’s, as well as artisan start-ups to elevate their brand position, take market share, and increase sales since 2003. So, how can we help you?
- By offering over 21 years of industry knowledge
- Knowing the right people to talk to, at the right time, with the right message
- We have experience of what works well and how to incorporate this into your PR campaign
- We offer invaluable knowledge of key industry movers and shakers
- We have experience of industry cyclical events
- We will involve your brand with our network of influential contacts
- We have a professional team of experienced Account Directors and Managers
- We have demonstrative proven results
- We maintain an excellent renowned reputation
- We offer peace of mind and assurance – with our client approbation
