Our Services
Expert Services For Interiors Brands
At Simpler PR we aim to be an extension of your company, providing PR support whenever it is needed. Our client centric ethos is at the heart of everything we do, always being proactive and pre-empting your needs. Our lifestyle and interiors PR knowledge, acquired through years of operating in this absorbing but complex lifestyle industry gives you access to our expert advice – whenever you need it. After over 21 years of operating in the UK we are excited to take our knowledge and expertise to the United States, assisting our UK clients to reach this new and affluent market.
What is Digital PR?
Digital PR is not a new concept, it’s one that’s evolved. Across all of our campaigns we work with the digital platforms of print media as well as stand-alone high-ranking websites and relevant influencers – something we’ve always done. There are lots of digital opportunities open to consumer and trade brands, and we know just where to find them.
For most of our clients, Digital PR is a vital component of their PR campaign. Digital PR can take the form of an online magazine, an influencer blog, or a lifestyle website attached to a magazine or newspaper.
Why Social Media is Crucial for Interiors Brands
Social Media is a crucial part of the PR mix and works well for interiors brands on many levels; by showcasing a product’s visual appeal, communicating on a very personal level to potential customers, maximising the scope for targeting to extremely relevant buyers and building enduring relationships with new and existing customers.
Social Media can also reinforce a message seen in more traditional PR forms, and remind would-be customers why they should consider a particular brand.
The Role of Print Media
The media landscape still keeps print at its heart. In-depth brand and designer profiles, trend reports and large-scale photoshoots, all name print as their permanent residence.
It doesn’t stop there. Real home case studies, expert opinion pieces, new product range reveals and “stylish buy” suggestions – the list of the opportunities for you to be featured is almost endless. Over the years we’ve built great relationships with the largest publishing houses in the industry, alongside some of the most independent, so we’re always in the loop about what’s coming up.
The Importance of Content Marketing
Consumers are very savvy these days and are seeking more from a brand than just a fancy logo, clever by-line, or gorgeous imagery. It is so important for Interior brands to make story telling part of the marketing mix. PR is the perfect vehicle for this; creating content that is well written, relevant, on-trend and persuasive.
The Interiors/KBB and Lifestyle arena is very design-focused, emphasising the features and benefits of a product and of course its visual appeal. By developing this content into true storytelling the brand comes alive, the chair is no longer a mid-century chair but a chair which evokes a feeling of 1950’s charm and reflects the beauty of a much-loved bygone era.
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