Social Media
Opening Up New Channels for Your Brand
Social Media is a crucial part of the PR mix for interior brands by showcasing a product‘s visual appeal whilst communicating on a very personal level.
Why Social Media is Crucial for Interior Brands
Social Media is a crucial part of the PR mix and works well for interior brands on many levels; this is achieved by showcasing a product’s visual appeal, maximising the scope for targeting to relevant buyers and communicating with new and existing customers.
Social Media can also reinforce a message seen in more traditional PR forms, and remind would-be customers why they should consider a particular brand.
Social Media helps a brand come alive. It builds a personality almost an intimacy, which when the brand is aligned to home and lifestyle is very important. Social Media allows a brand to engage with existing customers and reminds them of why they bought from the brand in the first place. Consumers look to see their favourite brands, on the Social Media platforms they feel a part of, this makes the purchasing decision feel right.
There are many Social Media platforms available, some are used for inspiration and others to showcase specific content, and even some that can be worked to create direct sales. All of them, when used effectively, help to build successful interior and lifestyle brands when part of the overall PR mix.
Free Consultation
Just starting out or fancy a PR or Social Media refresh? Let us see what we can suggest!
Why Use a Specialist Social Media Expert?
Getting the story, or the message ‘on brand’ and ready for a Social Media campaign requires considerable expertise, and is not something which can be left to chance.
When you are building a relationship with consumers you need to convey a relevant, fresh but consistent message at all times. This works well when trusted to the hands of a professional who also knows your brand well.
When used as part of the PR mix the agency can incorporate PR stories and features which have recently appeared in traditional media, to the Social Media activity. This may be by linking online coverage, incorporating editorial endorsements thus more effectively reinforcing the brand message.
Scheduling posts enables results to be optimised to the best time and in the most successful format. Social Media experts know when, how and what to post, maximising results across all Social Media platforms, keeping the brand tone of voice whilst adapting to the particular nuance of each media type.
Maximising Different Platforms for New Opportunities
The phrase “horses for courses” has perhaps never been more apt than in curating content for the many different Social Media platforms. What works on Facebook will not work on TikTok and LinkedIn and Pinterest are whole different animals (to stick with the horse metaphor).
For each platform there is a formula that works best, and maximising content and re-working it in different ways has to be the way forward.
Visual posts work well for Instagram and Facebook, Reels and videos for Instagram, thought leadership for LinkedIn, comment brand content for Twitter/X and inspiration for Pinterest.
For the best results we never use the same content across all platforms, it is worth the time and resource creating outreach which is unique to each platform.
The Key to Developing a Successful Interior Brand’s Social Media Strategy
At the beginning of any successful Social Media campaign, much thought and time should be given to creating a plan which reflects the marketing strategy. We consider timelines of product launches, brand collaborations, influencer activity, recruitment drives, exhibition participation, memorable company dates, key calendar push points, store openings and any brand extension schemes.
We look to keep content fresh and unique as part of the planning, so we ensure to dedicate time into facilitating this. Included within the strategy are those unexpected topical events which can be pure Social Media content ‘gold’. These things cannot be necessarily planned for but the planning for the unexpected has to be part of the plan. Using a PR agency to handle Social Media also gives you access to the creative mindset and ingenious thinking that is required to turn an mediocre Social Media strategy into an exciting one.
A mix of planning ahead and keeping abreast of the fluidity that is piquing popular opinion and emerging trends, ensures a successful interior brand’s Social Media campaign.
What a Successful Campaign Looks Like
When developing the brand’s Social Media strategy thought must be given to how success will be measured. Social Media is transparent in terms of results, so it will not take long to see if the plan is on the right track. The Social Media goals can be incorporated into the KPI’s agreed at the outset.
The success measurement agreed may be increasing followers, developing and increasing engagement, creating enquiries, driving traffic to your website and even making sales if this is appropriate.
It is always sensible to be realistic and anticipate results, and set goals based on the financial resource committed, if there is no budget for giveaways, prizes or collaboration or even promotional budget growth may be slower. Social Media offers a myriad of ways to help build a brand and deliver success.
Ready to take your Social Media campaigns to the next level? Get in touch with us today.
