Studio Anqet

 

Studio Anqet is a well-established multi award winning design studio providing interior design, landscape, architectural and project management services.

Based in London they offer a wide range of high-end design services across several sectors in the UK and globally. With over 30 years of experience working on briefs from concept stage through to execution and delivery, they deliver projects ranging in size (6,000sqm – 30,000 sqm) and work on refurbishments, extensions of existing houses as well as designing new apartment blocks, full housing projects, private residences, and landscape projects.

The team had recently completed on a private residence garden and were looking to promote the sensational garden renovation project. The story of this design starts with a client eager to care for his family. Following Covid there were new parameters to the type of care individuals were providing for themselves as well as their families. The designers began to explore ideas of modern landscapes look and feel, asking questions like: what does such garden and environment need? How can it enhance a person’s health physically and mentally? How can we marry water, manmade structures, fire, and greenery with the existing contours so all can become one and in harmony with nature? Studio Anqet had lots of innovative ideas and the result was a beautiful Spa Garden with Wellness at the very centre and needless to say a very happy client.

We were approached by Studio Anqet back in February 2024 and asked to prepare our ideas for creating impact and exposure not only for the project but for Studio Arquet too. We were very excited about PR’ing this case study and practice; we loved the Spa Garden project and the fresh ideas that the team at Studio Arquet implemented in it. A great case study to pitch. We were thrilled when the team entrusted and retained us for their PR campaign.

The aim of the campaign was to achieve case study placement in three titles (including one consumer/designer and one regional). The first step was to work with the Studio Anqet team to establish the press office assets including imagery and key information, ensuring that the case study was ready to pitch out to media. We then used our wealth of experience with pitching out projects to establish a key list of target titles, making sure that these totally aligned with the brand’s very specific DNA and objectives.

Once the fundamentals had been created, we spent time developing interest and taking the case study placement to the next stage. Managing journalist interest and making sure each pitch was tailored to that specific title. Unsurprisingly this unique project had excellent yet very niche appeal and required us to think outside the box and look at some different media. Pitching the project was an interesting and very fulfilling, The result, after three months, exceeded expectations; three case studies placed in three key titles with a very specific target audience reach of almost 250,000. Needless to say the Studio Anqet were a satisfied client and one we hope to work with again in the future.

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