Acquabella

Acquabella is a leading Spanish bathroom manufacturer renowned for their stunning innovative designs.

The company is recognised in Europe for designing exceptionally specified and innovatively designed baths, sanitaryware, shower trays and shower panels. The products are all constructed from the finest, and where possible, organic, natural materials. From the iconic multi-awarding winning Opal Quiz free-standing bath and shower tray to the simple streamlined Boutique basins there is so much to like about Accquabella. The brand is fully immersed in its European heritage and the natural, seemingly effortless style permeates every single product, range, colour and collection.

We worked with Acquabella to raise awareness of the award-winning company in the UK. Our brief was to increase their brand’s visibility in the b2b arena as well as introduce Acquabella to high-net-worth consumer customers.

We ensured that Acquabella became a “regular” in all the KBB b2b print titles, particularly KBB Review, Kitchens and Bathrooms News, Designerati and BKU as well as the leading online favourites, KBB Focus and Bathrooms Review. We also outreached to the hospitality and specification press from which we gained great exposure, We were delighted to pitch the products to key high end, luxury interior media such as Living Etc, Kitchens, Bedrooms and Bathrooms, Elle Decoration to name a few, as well as national press and colour supplements. We created engaging content, new ideas and design case studies, and it wasn’t long before Acquabella became a “go-to” brand for consumer journalist and content writers.

By the end of the first year Acquabella had appeared in all the key, relevant b2b titles, both in print and online. Consumer interest in the brand had become strong, with features published in the brand’s key target titles. The coverage hall of fame included Sunday Times, Elle Decoration, House Beautiful, Ideal Home, Homes and Gardens, KBB Magazine, thesethreerooms.com and many others. The first year’s introductory campaign was heralded a great success, and we were delighted to be retained for the next year to further establish the brand in the UK. The project was helped by the great way Acquabella collaborated with us, especially the country manager at the time, Rob Heredia. and other key people in the organisation from marketing, NPD and design. The direction was superb, and we thoroughly enjoyed working with Acquabella. A highlight of the campaign was the 2022 KBB event at the NEC, Birmingham in March 2022. We managed press attendance to the stunning Acquabella stand, which exceeded all expectations and delighted and impressed the Acquabella team.