Homescapes

Homescapes is a British-owned company based in the Midlands and was founded in 2000.

The company’s initial focus on launch was on serving luxury international hotel groups and retail chains. However, it became apparent that there was a distinct market gap in the retail sector and Homescapes pivoted to a direct-to-consumer model through their online platform. This strategic shift was driven by Homescapes’ unwavering commitment to providing affordable, quality products. Today, they are one of the leading online homeware retailers in the UK, with a significant presence in Europe and a growing footprint in new markets.

In November 2019, Homescapes approached us with a request to help improve its visibility in the consumer interiors market, especially in comparison to more prominent brands. Their primary objective was to establish a significant presence and make an impact on digital platforms by highlighting both the quality and affordability of their products and creating compelling calls to action. Our public relations strategy centred on maximising the use of their cut-out images to achieve this goal. Over time, we have pushed their brand story, which significantly focuses on sustainability and artisan-crafted products. Homescapes targets quality-conscious, design-aware, and cost-conscious consumers. The company offers well-made, on-trend homeware of good quality at a reasonable price, which is the key message.

We immediately started engaging with key journalists, presenting the brand’s top products and their unique features. Through close collaboration with the company and providing essential product samples, we effectively positioned Homescapes as a top contender for various editorial features. Our efforts yielded positive results as we secured product placements and brand features in highly-regarded publications such as House Beautiful, Ideal Home, Style at Home, Homestyle, Your Home, and Real Homes. Additionally, we consistently attracted exposure in national press coverage, particularly the Independent, Indybest, Metro, Daily Mail, Daily Express and have even secured Broadcast appearances demonstrating the effectiveness of our PR strategy.

Despite the unprecedented challenges presented by the COVID-19 pandemic, Homescapes’ brand thrived and has increased its domain authority to become highly competitive online.

The brand awareness amongst consumers has grown massively since 2019. The site is now hosting more products than ever before and embracing trends which appeal to their style-savvy customers. The consistent level of earned media has driven the credibility of Homescapes with the brand becoming synonymous with on-trend, stylish products at very fair prices.

We have been working with Homescapes since 2019 on a retainer basis which gives us the scope to develop ideas, themes and all importantly relationships with key journalists who welcome our Homescapes pitches. We are delighted that Homescapes is now a “go to” for shopping editors in the leading consumer press as well as highly sought after by influencers and bloggers. Over the last twelve months alone our efforts have resulted in over 500 individual pieces of prime media coverage, with the calculated PR value exceeding an impressive £1 million. We love working with Homescapes, being part of their collective ideas and representing them to receptive picture editors, freelancers, feature writers and of course editors.