Atkin and Thyme

Atkin and Thyme launched their unique interiors online company in 2014.

The online furniture company had researched the interiors market and realised there was a shortage of choice in the mid quality sector. At the time there was little choice if you wanted something different, more artisanal and highly styled but at a moderate price. The brand launched with some gorgeous unique and iconic products; these included chairs, tables, bedsides, lamps, desks etc – one of which is still very popular today, the Calvin armchair.

We were delighted to be asked to work with Atkin and Thyme back in 2014 to generate PR coverage and general “hype” around the launch and the brand. It was (and is) a very competitive market, with some competitors having huge marketing budgets. Our challenge was to help to build a leading online furniture retail brand using PR alone. We defined our goals, aligned our messages with their target audience, developed engaging and relevant content, identified our key target titles and refined the pitch. Perhaps most importantly, as we do with all our clients, we agreed performance indicators to measure success.

We introduced Atkin and Thyme to our wonderful network of journalist friends and unsurprisingly they loved the brand as much as we do. A raft of creative communication ensured that the brand became visible to the key influential journalists and coverage (heaps of it!) followed. We use third party data to ensure the results of all our campaigns are totally transparent. Unsurprisingly 10 years on, we are still managing the Atkin and Thyme PR, and with consistent success. We strive to always to keep the PR fresh, with new ideas to take the brand to even higher levels of awareness.

Atkin and Thyme have been featured in every relevant national newspaper and magazine… with regular appearances in the key titles including The Times, Independent, Living Etc, House Beautiful, Ideal Home, Daily Mail, S Magazine, YOU magazine, Stylist, Hello, etc etc … as an impartial observer said, “Atkin and Thyme are everywhere” …

Looking back at the first six months of the 2024 campaign; it has an impressive ROI of 1:12, with a reach of 220 million audience in 89 pieces of coverage. A total of 32 direct links were included and 70% of online coverage had a very good/excellent domain authority (DA).