Interiors PR
Why PR Is PR, wherever it lands
Public relations has gone through a few transformations over the years, and in our 23 years of trading we have seen them all. From long lunches and actual print clippings (in the post!) to analytics dashboards and influencer tags. But the truth is, whether it appears on a magazine page or scrolls past on a screen, good PR hasn’t really changed that much. At its heart, PR is still about people. It’s about brands telling stories that make readers, editors, and customers feel something genuine.
In interiors especially, we know that what matters isn’t the medium, but the message. A beautifully designed sofa still needs that spark, the story that comes to life with clever styling so the consumer can see it in their home. Whether that story appears under “New and Now” in Ideal Home magazine or a lifestyle reel on social media from a favourite influencer on social media, it is still good PR and promotes the brand.
We often hear talk about “traditional” PR versus “digital” PR, as if the two were rival siblings. In reality, they sit at the same family table (without squabbling!). Print coverage in Livingetc can send readers searching online, while a digital placement in House Beautiful’s online edit often leads to full-page print requests, and visa versa. One complements the other. The story doesn’t change.
And while algorithms come and go, good PR is (thankfully) happily algorithm-proof. Editors still demand an interesting angle. Audiences still want to buy from brands that make them look, feel, or live better. The format has evolved, but the basics, relationships, timing, creativity are the same and unchanged.
At Simpler PR, we know we’re not just promoting products or brands but helping to create lifestyle dreams. A bathroom isn’t just taps and sinks, it’s relaxing baths, wellness and escapism. The challenge (and joy!) of PR is helping to turn those feelings into shareable stories that editors value.
That’s as true when we’re pitching long-lead features for Elle Decoration as it is when we’re creating Instagram caption. Print, digital, Instagram, or b2b, the platform may shift, but the essence doesn’t. Great PR has always been about the content and connecting it to the right people in a relevant context.
So yes, absolutely PR is PR wherever it lands. The channels evolve, and new formats keep things fresh, but the core purpose stays the same, creating content that appeals.
If you’d like to see how this approach could work for your interiors brand you can contact us here, or pop an email across to marie@simplerpr.com
