Interiors PR
What is PR for Interiors Brands and Why is it Essential?
The world of PR is ever evolving, and for Interiors and Lifestyle brands, navigating this changing landscape can feel overwhelming. Whether you’re an established name in KBB (kitchen, bedroom, and bathroom) or a burgeoning interiors brand, understanding what PR is, and how it differs from advertising, can make all the difference in building your brand.
As an Interiors PR agency with over 21 years of experience, we know that PR isn’t just about getting your name out there, it’s about creating and crafting stories that resonate with your audience, building trust with potential customers, and managing your brand’s narrative.
So, Why is PR essential, particularly in 2025? Let’s break it down:
Public Relations (PR) is about more than press releases and media coverage, it’s the art -and even a little bit of science – of managing how your brand is perceived!
Unlike advertising, which is paid for and guaranteed, PR is media exposure that is earned. It’s about securing desirable coverage in respected publications, placement on key websites, on influential blogs, or via social media.
For interiors and KBB brands, PR is the key to creating real connections with your audience. Whether it’s a feature in Homes & Gardens or a mention on the Independent’s Indy Best, PR works to establish your brand as trusted, aspirational, and desirable. Trust being an integral factor in the growth and development of a successful brand.
The media landscape has changed dramatically in the last decade. Traditional Print Outlets like magazines are now just one piece of the puzzle for Interiors and Lifestyle brands. Digital platforms and Social Media have reshaped how stories are told and consumed, offering a brand-new way to connect and interact with target audiences and leverage key data and analytics. This new landscape offers incredible opportunities, but only if you know how to navigate it.
At Simpler PR, we combine traditional PR strategies with innovative modern approaches to ensure your brand cuts through the noise. We know the interiors industry inside and out, and our expertise helps our KBB and Interior brands reach their audiences where it matters most.
“How is PR different from advertising?”
This is a question we often hear.
When you pay for an advertising campaign, in the form of a glossy magazine ad or a Google banner, you’re guaranteed a space to be seen, however audiences are aware that it’s a paid placement. With PR however, we earn media coverage through our targeted outreach, be it through storytelling, relationship building, or imagery showcasing. A feature, image, or brand mention in a top-tier publication carries weight that an advert simply can’t, as it is an authentic placement.
For interiors brands, earned media builds long-term trust. It’s not just about a quick sale, it’s about positioning your brand as a market leader, whether that’s in the UK or globally.
Firstly, through meticulously cultivated media connection, we have strong relationships with top Interiors and KBB journalists, writing for publications such as You Magazine, The Independent, Living Etc, Ideal Home, as well as trade publications such as KBB Review and K&B News.
We know that Digital PR is also key. From managing Social Media campaigns, to securing brand placements on high ranking website and influential blogs, we can ensure your brand is visible where it most counts. Leveraging Digital PR improves SEO rankings, provides crucial analytic data and exposes your brand to millions of consumers.
It isn’t just where we pitch but it’s what we pitch, we craft press releases, opinion pieces, and blogs that tell your brand’s story. We have the expertise to target industry professionals as well as consumers- we tailor our strategies to suit your goals.
Our bespoke approach ensures every campaign delivers results, whether that’s increased coverage, more web traffic, or greater brand awareness.
As competition in the interiors and KBB space heats up, PR is no longer optional—it’s essential. Consumers are more discerning, and businesses need to show up authentically across multiple platforms. Understanding and utilising PR ensures your message is consistent, compelling, and credible.
As an example, a new product launch for a new kitchen or bathroom range might feature in print and online magazines, then be further amplified online and start conversations on social media.
PR isn’t just about “getting your name out there.” It’s about building relationships, earning trust, and telling stories that stick. At Simpler PR, we specialise in helping Interiors and KBB brands do just that.
Ready to build your brand? Contact us today to learn how we can help you in the evolving world of PR and achieve your goals in 2025 and beyond.
