The Challenge

Whilst we love all the wonderful Interior magazines we are lucky enough to absorb on a daily basis, Good Housekeeping with its authoritative editorial and massive circulation is a definite target title for our clients but with limited interior pages there has to be something stand-out to appeal to the discerning Homes and interiors Director Carolyn Bailey.

How we helped

Our client Setting Pretty offers something very different and with their gorgeous, quality tableware we knew they would be perfect for the Good Housekeeping readership. We pitched to Carolyn who we were delighted to find was as keen as we had expected!

The result

The new Setting Pretty Ikat was featured in the Good Housekeeping March issue (interiors section) as well as a having a preview on the content highlight’s page.