The Challenge

It can be difficult to get strong and relevant newspaper coverage for KBB clients. Newsprint isn’t always as user-friendly for products which have lots of detail and not always much colour. Also, it is a pretty specialist area, and one that high-profile journalists are not so exposed to.

How we helped

We invited The Times and Sunday Times Interiors Editor, Katrina Burroughs to the UK’s leading KBB trade event, KBB Birmingham in March 2020. Katrina was then introduced to our KBB brands exhibiting there; specifically, Mereway Kitchens who were launching their new Q-Line kitchen at the event.

The result