The Challenge

The Evening Standard is a hugely important and influential newspaper and the Wednesday Homes & Property section is one of the most well-read supplements with quality editorial content.

How we helped

Monitoring Interior trends as we do, we were aware that Atkin and Thyme’s Sahara armchair was bang-on for a recent zig zag boom and put this suggestion forward to the Evening Standard’s renowned Design Editor, Barbara Chandler.

The result

Barbara liked it and included it in a stunning double page spread called Zoom in on zigzags

Barbara says, “Collating eight to ten products for a trends piece within a couple of days – or less! – is a real challenge and it helps hugely if a PR company has done some legwork and can be proactive with ideas.