The challenge

Atkin and Thyme launched their unique interiors online company in 2014 and we were asked to work with them to generate PR coverage and general “hype” around the brand. It was (and is) a very competitive market, with some brands having huge marketing budgets. Our challenge was to help to build a brand using PR alone. We are still handling all their PR now – and with consistent success.

How we helped

We introduced Atkin and Thyme to our wonderful network of journalist friends and unsurprisingly they loved the brand as much as we do. A raft of creative communication ensured that the brand became visible to the key influential journalists and coverage (heaps of it!) followed.

The result

Atkin and Thyme have been featured in every relevant National Newspaper and magazine… with regular appearances in the key titles including The Sunday Times Home, Telegraph Stella, Living Etc, House Beautiful, Ideal Home etc etc … as an impartial observer said, “Atkin and Thyme are everywhere” …

Nick Atkin says, “entrusting our vitally important PR to Simpler PR back in 2014 was one of the best decisions we have ever made. They consistently exceed our expectations and we are delighted with the results…